Heart of the Valley YMCA Names Ginny Langbehn as Chief Mission Advancement Officer
HUNTSVILLE, Ala. – October 27, 2025 – The Heart of the Valley YMCA has announced the appointment of Ginny Langbehn as its new Chief Mission Advancement Officer, where she will lead the organization’s development and marketing teams with a focus on advancing fundraising, community impact and strategic communications initiatives.
Ms. Langbehn, a Huntsville native and lifelong resident, is an accomplished communications and advancement executive with more than a decade in senior leadership roles across healthcare, STEM education and nonprofit business sectors. She most recently served as Vice President of Marketing and Corporate Communications for American Associated Pharmacies (AAP), one of the nation’s largest community pharmacy cooperatives, where she led corporate brand strategy, strategic communications and stakeholder engagement initiatives. Her leadership drove measurable outcomes, including a reduction in member attrition and an increase in qualified account leads through innovative acquisition and retention strategies.
Previously, Ms. Langbehn spearheaded high-impact fundraising campaigns as Director of Corporate Fundraising and Advancement for the U.S. Space & Rocket Center and Space Camp, then later served as Director of Marketing for the organization, where her strategic campaigns and partnerships helped fuel organizational growth from $20 million to nearly $50 million in annual revenue within five years.
Her earlier work as Public Relations and Fundraising Director for the nonprofit Hospice Family Care strengthened community awareness and donor engagement, reflecting a broader career defined by strategic innovation, team leadership and measurable local impact.
“Ginny brings a wealth of experience in both marketing and philanthropy, coupled with a passion for mission-driven work,” said Rob Gray, President and CEO of the Heart of the Valley YMCA. “Her proven ability to connect strategy, storytelling and community relationships will be instrumental as we expand our impact across North Alabama.”
Ms. Langbehn is a graduate of the University of Alabama with a Bachelor of Arts in Advertising, a Leadership Greater Huntsville Flagship Class 32 alumna, and a founding board member of the Association of Fundraising Professionals, Huntsville Chapter.
“I’m honored to join the Heart of the Valley YMCA and help expand the Y’s reach and impact in our community,” Langbehn said. “The Y has such a rich legacy of service in North Alabama, and I’m excited to be part of advancing that mission.”
About Heart of the Valley YMCA
The Heart of the Valley YMCA is dedicated to building healthy communities through programs focused on youth development, healthy living, and social responsibility. For over 115 years, the YMCA has been a cornerstone of the Huntsville community, empowering individuals and families to thrive in spirit, mind, and body.