Heart of the Valley YMCA Announces John Lewis as Vice President of Member Experience & Growth

The Heart of the Valley YMCA is pleased to announce John Lewis as its new Vice President of Member Experience & Growth, a newly created executive leadership role dedicated to  enhancing the member experience, strengthening community connections, and driving strategic membership  growth across the association.

Lewis brings more than 15 years of YMCA leadership experience and joins the Heart of the Valley YMCA  from the YMCA of Central Florida, one of the nation’s largest YMCA associations with an annual operating  budget exceeding $50 million. Throughout his YMCA career, he has built a strong reputation for driving  membership growth, operational excellence, and developing high-performing teams. His leadership  experience also includes roles with the YMCA of Greenville and the YMCA of Metro Atlanta.

In his new role, Lewis will lead the association’s membership strategy, overseeing initiatives that strengthen  engagement, improve retention, develop staff, and create welcoming experiences that connect individuals  and families to the Y’s programs, services, and mission.

“John is a proven YMCA leader whose passion for serving people aligns perfectly with our mission,” said Rob  Gray, President and CEO of the Heart of the Valley YMCA. “His leadership and commitment to creating  exceptional member experiences will strengthen our Y and the families we serve.”

For Lewis, the opportunity is deeply personal.

“The Y has been a second home for my family, and watching our daughters grow up through YMCA  programs has inspired my passion for creating meaningful experiences for others,” Lewis said. “The Heart of  the Valley YMCA’s inspiring resilience and spirit of renewal is what drew me to this opportunity. I’m excited  to help build on that momentum and expand the Y’s local impact, ensuring it continues to be an essential  community resource, while delivering an exceptional and inclusive member experience for all.

Lewis, his wife, and their two daughters are excited to make Huntsville their home and become active members of the greater Huntsville community.

“As our communities continue to grow, so does the opportunity for the YMCA to connect more people to  programs, relationships, and experiences that improve lives,” said Bev Capps, Chief Operating Officer of the  Heart of the Valley YMCA. “John’s leadership will help ensure every person who walks through our doors  feels welcomed, valued, and inspired to belong.”

About the Heart of the Valley YMCA
The Heart of the Valley YMCA is a community-focused nonprofit organization dedicated to promoting youth  development, healthy living, and social responsibility. By providing a welcoming and inclusive environment,  the Y offers programs and services that strengthen the community and help individuals reach their full potential.